I have been working with blockchain and crypto leaders like Matter Labs (the creators of ZKsync, the Ethereum L2 network), CEX.io, and Capital.com Web3 needs a human-focused and thought-out approach, so I implement it to help products be attractive and frictionless to their users. I design user flows and high-end interfaces for developers, B2B audiences, and end-users. I also publicly speak about the onchain user experience, building dApps and mass adoption of blockchain at Devcon, DappCon, ETHDam, ETHWarsaw, ETHBucharest, and other global conferences. I conduct workshops for web3 founders, builders, and designers about user research and Customer Journey Mapping.