High-Impact Marketing and Growth Leader | Trusted Brand Steward and C-Suite Partner | Strategic Performance and Demand Driver

Great to meet you. I’m Andrew, a versatile skillset spanning operations, marketing & product, and a 20-year track record of driving innovation and revenue for market leaders and emerging challengers. Over the last 20 years, I’ve risen through the leadership ranks on the brand and agency sides of the business — serving as a C-suite partner to brands, including: Amana • Braun • Cambridge Trust • Cancer Treatment Centers of America • Celebrity Cruises • CenturyLink • CUNA Mutual Group • CVS • Eisai • Fidelity • GE Healthcare • Guggenheim • Harvard Executive Education • Jacksonville Electric Authority • Kaspersky • KornFerry • LRN/HOWMatters • MediaOne • Plated • Raytheon Aircraft • Raytheon Engineering and Construction • Stiefel Laboratories/GSK • Sono Bello • The Hartford • Trizetto Most recently, I was approached by the student loan company Monogram’s COO to drive the growth of the business — developing B2B/B2C/D2C marketing, advertising, content, and sales plans for corporate and a stable of proprietary brands. These days, as I seek out my next full-time adventure, I am actively applying expertise in marketing, business development, and product management to help brands, agencies, and nonprofits unlock success in a variety of categories. NET-NET: Whether in leadership for a market-leading brand or world-class agency — I bring the best out in cross-functional teams, drive KPI results, and deliver consistent, repeatable success. I am an impeccable relationship builder with expansive industry experience and expertise who’s nerdy about data — discovering what it means about the customer and using that information to solve critical challenges and power scalability. EXPERTISE: BUILDING B2B/B2C/D2C BRANDS Value Proposition • Segmentation • Data-Driven Positioning • Brand Architecture • Partnerships • OmniChannel Strategy and Activation • E-Commerce • Content Creation • Consumer Data • Comms and Messaging • Marketing Technology CREATING HIGH-IMPACT PRODUCTS Product Vision and Strategy • Product-Market Fit • Rapid Iteration/Experimentation • CX/UX • Pricing, GTM and Launch Strategy • Metrics, Testing and Analytics GROWING COMPANIES Vision/Change Management • Market/Channel/Business Development • Client/Account Onboarding, Retention and Growth • RFP/RFQ Response Development • Strategic Planning • P&L Management • Operationalizing Data and BI • Capability and Culture Scaling • Process Improvement LEADING HIGH-PERFORMING TEAMS Attracting, Developing and Mentoring Talent • Strategic Consulting and Thought Leadership • External Agency/Partner Management