
Founder @ ADJ Strategies, Founder-Led Branding for Leading CEOs & Execs backed by Tiger, Bessemer, Insight, Sapphire, Salesforce, Aleph and More | Building to $1M in Israel and sharing everything I learn along the way š
I'm the Founder of ADJ Strategies, where we help ambitious B2B founders accelerate their GTM through authentic content designed to generate demand and trust on autopilot. Our clients are backed by top funds including Tiger, Insight, Bessemer, Aleph, and Salesforce Ventures and have been recognized by Forbes, Business Insider, and other top outlets as some of the most successful and promising startups in the world. In under 24 months, we've helped founders across fintech, SaaS, and other verticals earn millions of impressions, hundreds of thousands of engagements, hundreds of demos, dozens of speaking opportunities and more. But thereās a lot you can do to become a person on the internet. Why founder-led branding? Because the math is simple: when trust in institutions is at an all-time low and paid channels are maxed out, the B2B founders who build authentic organic brands win their category. While everyone else races to the bottom with CAC, category leaders build true moats and attract real opportunity. The problem? Early-stage founders struggle with organic growth because they're stuck in a painful cycle: incredible insights trapped in their heads, but no time or system to share them consistently. When this happens, their voice gets lost in the noise, until eventually all the best talent, customers and investors go to the more visible competition. At ADJ Strategies, we solve this problem through a proven system that gives you an unfair advantage by building an authentic brand, rooted in your unique knowledge and insights, that generates demand and trust on autopilot. Our approach is authentic (your voice), efficient (30-60min per week), and strategic (content that acts as a magnet for opportunity). I believe in founder-led branding so deeply that I'm using it to build ADJ Strategies to $1M in revenue, sharing every step publicly. In under 18 months, we've: - grown to multiple six figures in revenue purely through organic content - interviewed 100+ CEOs - helped founders across fintech, SaaS and other verticals build magnetic online presences We primarily work with early-stage founders and CEOs, in addition to select late-stage executives. Our clients typically: ā Are Seed-Series B stage (raised $5M-50M in funding) ā Looking to accelerate their GTM ā Want to establish category-defining leadership and build massive brand equity in their industry DM me for details (bonus points if you get a warm intro from a mutual friendš) or check out my website adjstrategies.com for more details.
Tel Aviv-Yafo, Tel Aviv District, Israel
Founder
ADJ Strategies
ā¢Ā www.linkedin.com/company/adj-strategies
Sep 2023 - Present
(Apprentice) Brand Strategy & Thought Leadership (made $25/hr) (my rent was 25.3% of pre-tax salary)
Michael Eisenberg - Venture Capitalist & Author
ā¢Ā www.linkedin.com/company/michael-eisenberg-venture-capitalist-author
Jul 2021 - Aug 2023
Tel Aviv, Israel
Content Marketing Manager (made $25/hr) (my rent was 21.6% of pre-tax salary)
Aleph
ā¢Ā www.linkedin.com/company/aleph-vc
Jan 2023 - Jul 2023
Tel Aviv-Yafo, Tel Aviv District, Israel
Guest Writer (free labor)
CTech by Calcalist
ā¢Ā www.linkedin.com/company/ctech-by-calcalist
Dec 2020 - Nov 2021
Tel Aviv, Israel
Investment Banking Associate, M&A (made $9/hr) (my rent was 64% (!!!) of pre-tax salary)
KPMG
ā¢Ā www.linkedin.com/company/kpmg
Oct 2020 - Jul 2021
Tel Aviv, Israel
Cashier (made $15/hr) (lived rent-free at home yay)
Pressed Cafe
Jun 2019 - Sep 2019
Food Delivery Driver (made $18-22/hr) (lived rent-free at home yay)
Uber Eats, Doordash, etc.
Apr 2019 - Aug 2019