I’m an accomplished product and design executive with over a decade of experience across Web3, fintech, AI, and enterprise software. I specialize in end-to-end product development, design systems, cross-functional team leadership, and go-to-market strategy, driven by a deep commitment to clarity, trust, and empowering user experiences. My journey spans from visual and product design to shaping high-impact infrastructure across both software and emerging technologies. As the founding designer at Decent.xyz, I led product and design from zero to acquisition - our protocol was acquired by one of the largest infrastructure players in the space in an eight-figure deal. I architected the design system, GTM launch strategy, and the UX layer powering intent-based swaps across 100+ blockchains. Before that, I helped scale Maple Finance’s institutional lending and staking product from $30M to over $500M in volume, and led redesigns at MyEtherWallet - one of Ethereum’s earliest wallets - bringing modern UX to millions of users. I’ve also contributed to numerous projects across fintech and emerging tech, including Lulo Finance, Ribbon Finance, Allio Finance, and enterprise-scale clients in energy, AI and pharmaceuticals such as Abbott. My work bridges consumer-grade usability with deep technical infrastructure. I bring both startup agility and enterprise depth, having led small teams capable of delivering the output of full-scale departments. I began my career in visual storytelling, with early work in motion, production design, and creative direction. This foundation evolved into a product design philosophy that blends strategy and narrative with systems thinking. I’ve worked globally across the U.S., Europe, and Asia - living in Düsseldorf, Lisbon, Shanghai, Bangkok and now frequently between California, Singapore, and Tokyo. Across every role, my goal remains the same: to build products that restore clarity to complexity, align teams toward purpose, and leave behind systems others can build on. Outside of work, I’m passionate about Buddhist philosophy, cross-border entrepreneurship, and design as a force for good.