I'm an entrepreneur, media executive, and digital technology innovator. As principal and co-founder of Sparrow Advisers, I helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment. A pioneer of digital data management in advertising, I was responsible for the development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful acquisition and integration into the Adobe Digital Marketing suite. Prior to starting Sparrow I established Signal's Global Strategic Consulting group and helped Fortune 500 customers adopt advanced and predictive analytics across their marketing, ad ops, and digital content business units at SAS. Earlier in my career I've held key leadership roles spanning product, strategy, and commercial execution in media & entertainment startups and scale-ups in Europe and the United States. I serve on the board of advertising technology company ID5. My consulting portfolio includes working for the United Nations and the World Bank, executing initiatives in 50+ countries, and advising companies on go-to-market strategies all around the globe. I'm frequently quoted by media powerhouses like The Wall Street Journal and Business Insider (who in 2018 named me as one of 23 industry leaders working on fixing advertising) as well as industry trades like AdWeek, AdAge, Digiday, Marketing Magazine, AdExchanger, and Exchangewire. I've headlined marquee conferences in North America, Europe, and Asia-Pacific and am a sought-after speaker on topics of adtech, martech, innovation, customer experience, data management, and new frontiers of technology.