Data-driven marketing leader with a proven track record in tech and energy. Drives marketing strategies and campaigns that consistently over-deliver on ROI. Recognized as a high-integrity team player who is always up for a challenge, her work has received multiple awards including DE President's Club, AMA and MarCom Awards. Diverse experience marketing products and services across B2B, B2C and B2B2C models at the International, National, Regional and Local levels. Specialties: Campaign Strategy and Planning Integrated Marketing Brand Management Brand Health and Market Research Mass Media and ATL Advertising Budget Management Performance Management KPI and ROMI Reporting Product and Services Marketing Strategic Partnerships GTM and Launch Strategy Team-building Customer Experience Advocate Direct Response Campaigns Customer Acquisition and Loyalty