🚀 Strategic Demand Generation Leader | 9+ Years in B2B SaaS, Tech Startups & Growth Marketing As a results-driven demand generation expert, I specialize in driving pipeline growth, optimizing account-based marketing (ABM) strategies, and crafting data-backed campaigns that fuel revenue. With a deep focus on measurable outcomes, I excel in creating high-impact lead journeys tailored to decision-makers’ needs, consistently contributing to scalable business growth. Key Achievements: ✦ 3X MQL Growth: Spearheaded cross-channel campaigns that drove MQLs up by 300%, achieving a 40% improvement in MQL-to-SQL ratio through strategic A/B testing and conversion optimization. ✦ 120% Pipeline Expansion: Accelerated pipeline growth by focusing on high-impact ABM strategies, precise lead scoring, and dynamic journey mapping for priority accounts. ✦ Developed in-depth personas, mapped buyer journeys, and refined target customer profiles (TCP) to maximize targeting precision. ✦30% Cost Per Lead Reduction: Optimized paid media spend, leveraging targeted retargeting and personalized content to increase ROI across key B2B channels. Proficiencies: 🛠️ Martech Stack: Salesforce | Marketo | Hubspot | Bizible | Tableau | 6 Sense | Triblio | Zoominfo | LeanData | Leadfeeder | Buzzsumo | Hootsuite | SEMrush | Google Analytics | DoubleClick | Outreach | Zapier | Drift and more. 🔍 Marketing Analytics: Excel | SQL | PowerBI | Tableau | Salesforce, Marketo, Hubspot, 6 Sense Dashboard 🔧 Lead Generation: Google Ads | Youtube Ads | LinkedIn Ads | Retargeting Ads | Meta | SEO/SEM I thrive on bridging the gap between marketing and sales, aligning tactics with the customer journey, and achieving shared objectives for growth. Skilled in end-to-end campaign management, funnel optimization, and data-driven strategy, I’m passionate about creating sustainable revenue engines in SaaS and tech.