
Expert in Brand, Community & Culture Leadership Coach Co-Founder Hysterical I'm a pioneer with a passion for launching and growing businesses. I spent the early days of my career in marketing building new ventures for iconic media brands Oprah Winfrey, The Food Network, Rachael Ray and Lifetime. My experience in media naturally extended to a leadership role on lululemon’s widely admired community team. I helped drive growth for the activewear leader from 2009-2021. This tenure included the company’s early expansion in the US, to launching lululemon’s first store in Europe. I led Brand and Community for Asia out of the Hong Kong office from 2014-2018 during a time in which lululemon opened stores in eight new countries. My team was often first on the ground creating relationships and generating the grass roots brand awareness that has always been a differentiator for the lululemon. Spearheading the brand's growth and leading multi-national teams, sometimes seven languages rich, cemented my belief in what really accelerates growth – a commitment to culture and developing leaders. I completed my run at lululemon by launching their first business outside the apparel category with classes, courses and coaching for Emotional Fitness. I'm now consulting for startups and brands looking to drive growth by activating strong visions into reality. I'm also looking for the next big love story of my career. And, because I'll always be an entrepreneur, I am the Co-Founder of Hysterical, a multi-media brand dedicated to normalizing the conversation around Menopause. I live in Seattle with my family and teach a somatic based movement class for the community on the weekends. If you’re in the neighborhood, come sweat with me!
thenewcastlenetwork.com
harpocareers.com
lululemon.com
Seattle, Washington, United States
Founder
Yolk
• www.linkedin.com/company/itsyolk
• Full-time
Aug 2021 - Present
Seattle, Washington, United States
Community & Culture Lead
The Newcastle Network
• www.linkedin.com/company/the-newcastle-network
• Part-time
Jun 2023 - Present
Co-Founder, CEO
Hysterical
• www.linkedin.com/company/hystericalcommunity
• Self-employed
Aug 2021 - Present
Senior Director, Venture Incubation
lululemon
• www.linkedin.com/company/lululemon
• Permanent Full-time
Jun 2019 - Aug 2021
Seattle, Washington, United States
Senior Director, Leadership & Personal Development
lululemon
• www.linkedin.com/company/lululemon
Apr 2019 - Jun 2019
Vancouver, Canada
Director, Brand & Community Asia
lululemon
• www.linkedin.com/company/lululemon
Jul 2014 - Jun 2019
Hong Kong, Hong Kong SAR
Associate Director of Integrated Marketing
Every Day with Rachael Ray
Jun 2006 - Mar 2009
Marketing Director
Budget Living
Jan 2004 - Dec 2006
Marketing Manager
Lifetime Magazine
Jan 2002 - Dec 2004
PR/Commuications
The Oprah Winfrey Show
Jan 1999 - Dec 2002