I'm a brand and growth strategist who turns early-stage ideas into culture-shaping ventures. Over the past decade, I’ve helped startups go from zero to their first 100,000 customers by building brands people actually care about — and communities that keep them coming back. My work lives at the intersection of storytelling, systems, and scale — from positioning and creative content engines to performance channels and GTM playbooks. I’ve co-founded and exited two companies: Bon Temps, a cult-favorite CPG brand acquired by Private Equity, and Juniper Creates, a creator commerce platform acquired by Imprint Creations. Today, I lead marketing and venture development at Boardroom Labs and advise emerging consumer brands through Hieroglyph. Outside of work you'll find me hiking the Canadian wilderness, reading, taking pictures of bees, and making art.