Creating Breakthrough Integrated Media Solutions & Digital Experiences For Brands | Delivering Business Growth For Agencies | Global - Regional - Local | EMEA - APAC - NAM

Professionally: Over the last 20+ years of working in media, I've been privileged to work in both Holding Companies (WPP, Dentsu, Publicis) and Independently Owned (Rain, Empower, Blue 449) media agencies, partnering with some of the worlds most progressive and iconic clients. This professional journey has allowed me to live across 3 continents and in 5 cities (London, Singapore, Seoul, New York, Chicago), covering 50+ markets across global, regional and local remits. This has allowed to understand and absorb the cultural nuances of each region and apply this to the clients marketing needs to develop the most impactful media strategies. Partnerships with clients which have included adidas, Barclays, Diageo, Estée Lauder, Hermes, Hilton Hotels, Goldman Sachs, Mastercard, Marriott, Michael Kors, PayPal, P&G and Telefonica to name but a few! I have held many hats during this time, including an executive leader to support the brands strategic vision come to life, working across all aspects of the client business. This business centric view to media has enabled us to create true business outcomes orientated media programs, from ideation of breakthrough strategies through to operational excellence all in service of delivering against the long and short term business outcomes. In addition to executive leadership, I have led Growth @ Mindshare, Empower & Rain, across both North America & Global . Personally: I classify myself as an entrepreneurial-nomad, always seeking to evolve my knowledge, which has taken me across the world. This has enabled me to develop a global perspective to understand local nuances of not only advertising, but also human nature, empathy and culture. Because at end of the day, we are more than just 1's and 0's!