With nearly a decade of expertise in both Leadership and business-development, I am a skilled professional adept at cultivating and nurturing strategic alliances to drive business prospects. Having navigated roles in both B2B and B2C settings, I offer a comprehensive approach to fostering meticulous growth strategies whilst also balancing the needs of customers. My background spans across apparel and fashion e-commerce as well as retail, where I have consistently demonstrated initiative and a deep understanding of both UK and international markets with a specialisation in APAC. Recently I have a keen interest in the world of Social-commerce and how western markets can develop and build what can potentially be the future of e-comm.