Marketer, Growth Strategist & Operator | Thinking in Public about Business, Tech & AI

8+ years’ commercial experience across B2B and B2C companies, helping teams get positioning, GTM, and distribution right. I’ve led marketing for launch campaigns and growth phases for hardware, apps, services and tokenised products, contributing to £16m+ in sales and helping build communities from zero to tens of thousands. My work has stretched across businesses operating within fintech, web3, gaming, privacy, and AI. Often, the product is strong, but the story is unclear, the launch plan is disorganised, or growth depends on intuition. This is where I tend to bring the most value. My work typically integrates content, paid social, influencers, community, PR, and SEO into a cohesive system that actually connects with the target audience. What I do (and do well): - Business & growth strategy: positioning, offers, growth loops, KPIs. - Go-to-Market: messaging, launch planning, distribution strategy. - SEO, Content & social systems: creator-style storytelling, formats, cadence, repurposing. - Community growth & engagement: activation, retention, culture. - Marketing automation: workflows, tooling, multi-agent AI systems. I care about outcomes, but not at any cost. I prioritise ethical, trust-building growth that respects users, communities, and long-term brand equity. Long-term mission: use business to positively impact 1,000,000 people through food, clean water, education, or access initiatives. If you want growth that’s strategic, executable, and not morally bankrupt, we’ll get along :)