
Product- and customer-focused integrated marketing leader and futurist. Exceptionally KPI-driven, digital native capable of creating marketing strategies that help companies rise above the clutter. My philosophy: marketing is about making the complex simple. I've led successful teams in B2B and B2C tech environments, at companies big and small. Extensive experience in mobile, video, and digital marketing in general. I enjoy building growth engines and talking about the future with smart people. I also have a (wonderful) Special Needs child and am an accredited investor looking to accelerate the growth of startups that support the Special Needs community. In a previous life, I wrote science fiction and books on other topics. Recent experience includes: Brand strategy Communications Customer acquisition Demand generation Marketing automation Partnerships Events Community engagement SEO/SEM/Paid Media Executive leadership Venture-backed Pre-IPO Acquisition Angel investing Special needs Autism ASD Neurodiversity
meta.com
wbd.com
disneycareers.com
microsoft.com
flixster.com
vungle.com
bloomberg.com
Wellesley, Massachusetts, United States
CEO and Founder
Halfshark Industries
May 2015 - Present
San Francisco Bay Area
COO, Co-founder
Project Armor
Jan 2020 - Oct 2021
Campbell, California, United States
VP Marketing
Vungle
• www.linkedin.com/company/vungle
Jul 2013 - Jul 2015
San Francisco Bay Area
Product Marketing Manager: Playdom.com
Disney Interactive
• www.linkedin.com/company/disney-media-&-entertainment-distribution
Jul 2012 - Jul 2013
Palo Alto, CA
Product Marketing Manager, Platform & APIs
• www.linkedin.com/company/facebook
Nov 2011 - Jun 2012
Palo Alto, CA
Product Manager, Ads
Flixster, Inc. (Acquired by Warner Bros., 5/2011)
• www.linkedin.com/company/flixster
Dec 2010 - Nov 2011
San Francisco Bay Area
Copywriter/Marketing Consultant
Andrea Sharfin Copywriting/Marketing Consulting
Dec 2003 - Jun 2005
Newswriter
WSVN-7
Jun 2000 - Mar 2001