I believe that marketing doesn’t start and end with leads. It starts with data and analyzing what works and what doesn’t. It continues with messaging and positioning, segmenting and building a strategy. It keeps going with some marketing experiments, a list of tried and tested tactics and a long process of reiteration and optimization. And when leadership is really invested in marketing, it continues with designing a whole client experience together with the entire company. 20 years in Fintech (payments, lending and risk); 4 years in BPM; 2 years in data science; 1 year in Insuretech 8 years in startups ($3-$40m in revenue), the rest was spent with medium to large companies Worked and lived in Europe and Boston Managed international teams (3-12 people) I Love my home office and traveling for work