• Build tailored narratives that communicate zkSync’s value for enterprise and institutional use cases—including tokenization, settlements, compliance tooling, privacy solutions, and scalable infrastructure deployment.
• Translate technical product capabilities into business outcomes meaningful to regulated financial institutions and large enterprises.

GTM & Launch Strategy

• Own GTM and launch planning for enterprise-focused products, integrations, and features.
• Partner with product, BD, compliance, and engineering teams to bring institutional solutions to market clearly, responsibly, and competitively.

Market Intelligence

• Conduct deep market research on the institutional blockchain landscape—tokenization trends, L2 adoption, regulatory movement, competing architectures, and enterprise needs.
• Map buyer personas, decision-making processes, procurement barriers, and pain points in TradFi and enterprise environments.

Content & Enablement

• Create high-quality materials for enterprise audiences:
  • executive briefs
  • solution one-pagers
  • pitch decks
  • institutional case studies
  • whitepapers and product overviews
  • market analyses for BD and ecosystem partners
• Build frameworks and messaging that support sales, partnership teams, and enterprise solution engineers.

Stakeholder Engagement

• Work closely with financial institutions, enterprise prospects, and ecosystem partners to design messaging that resonates with non-crypto-native stakeholders.
• Support participation in industry events, regulatory discussions, and enterprise-focused activations.

Measurement & Optimization

• Define KPIs for institutional adoption and campaign performance.
• Use analytics and feedback loops to refine messaging and prioritize product-market fit for enterprise and TradFi segments.

What We’re Looking For

• 5+ years in

  product marketing

  ,

  enterprise marketing

  , or

  solution marketing

  , ideally within fintech, blockchain infrastructure, enterprise SaaS, or financial technology.
• Strong understanding of

  financial institutions

  , enterprise buyer behavior, and multi-stakeholder product adoption cycles.
• Ability to articulate sophisticated technical concepts to non-technical executives and regulated industry audiences.
• Experience collaborating with product, sales, BD, and engineering teams in complex environments.
• Proven ability to craft compelling narratives for high-stakes audiences (C-suite, regulators, enterprise product teams).

Nice to Have

• Experience marketing to

  banks

  ,

  payment providers

  ,

  exchanges

  ,

  custodians

  ,

  asset managers

  , or

  financial market infrastructure

  players.
• Understanding of

  zero-knowledge proofs

  , rollups, tokenization, or blockchain scalability.
• Prior work launching B2B or enterprise-grade blockchain products.
• Experience in global markets or regulated jurisdictions.