Contract: 6 months with potential to extend (part-time or full-time, based on performance)
Location: Remote (EST preferred)
About Aria Protocol
Aria bridges iconic IP and blockchain technology. Built on Story, we’re creating a more accessible, transparent, and investable market for real-world IP assets. From music catalogs to creator rights, we make it easy to access and earn from iconic pieces of culture.
The Role
We’re looking for a self-starting marketing and content lead to cover maternity leave. You’ll shape how Aria shows up to the world from strategic positioning to the day-to-day craft of writing and distribution. You’ll work closely with the founders and Director of Marketing, designers, and community to keep Aria’s brand clear, credible, and engaging across all channels.
What You’ll Do
- Help lead the creation of all marketing content: blog posts, press materials, product overviews, social copy, and more.
- Own Aria’s X (Twitter) account including planning and scheduling content, engaging with crypto-native users, and tracking performance
- Develop content strategy for IG and Tiktok
- Develop go-to-market strategies for product launches and protocol milestones
- Coordinate across design, dev, and community teams to ensure consistent messaging as well as external content production teams
- Translate technical concepts (like IPRWAs and tokenomics) into clear, compelling narratives
- Manage marketing calendars, press outreach, and ecosystem announcements
- Monitor and report on campaign performance and audience growth
- Maintain and evolve our brand voice and messaging playbook
What We’re Looking For
- Proven marketing experience in startups, whether in traditional tech, fintech, creative industries, or Web3 (crypto, DeFi).
- Excellent writing and editing skills with a strong grasp of tone, clarity, and structure for different channels
- Deep familiarity with X/Twitter, and its role in crypto and DeFi
- Strong grasp of technical detail and an ability to quickly understand and communicate the nuances of a technical or Web3 product
- A creative self-starter with a strong interest in IP, finance, and the creative industries.
- Experience working with cross-functional teams (product, design, dev, community) on multi-channel marketing campaigns
- Ability to distill complex concepts into simple, engaging copy
- Comfortable working async and managing multiple deadlines
- Experience within IP, creator economies, and RWAs is a bonus
- Experience in music, art, TV, film, is a bonus
Nice to Have
- Experience writing technical blog posts and X growth content
- Familiarity with tools like X, Notion, Figma, and basic web publishing
- Community engagement or ecosystem marketing experience
What we offer:
- Remote work and flexible scheduling
- Opportunities to connect in person through team offsites
- A chance to join a fast-paced, early-stage company at the forefront of IP finance and the creator economy
