Company Info for zero.com | IcebreakerMembers
City dweller, cat mom, mental health advocate, and lover of all things psychology (and Bravo) on a mission to lower the barriers to a better banking and borrowing experience for everyday people.
I’m a results-oriented strategic marketing leader and team builder with deep experience building and scaling programs that drive user engagement, retention, and monetization. I specialize in building full-funnel strategies - acquisition to reactivation - using personalized, cross-channel messaging across email, push, in-app, SMS, and more.
Currently leading Lifecycle Marketing at KOHO, one of Canada’s top fintechs, where I’ve rebuilt the function into a high-performing, test-driven growth engine. My team owns onboarding, activation, upsell, winback, churn prevention, and loyalty programs - fueled by experimentation, data, and automation. 
Dependable, proven ability to develop and build software and teams through all phases from prototypes to legacy applications. Extensive experience building interactive web apps, data ingestion, video, accessibility, mobile, web performance, and fintech.
Technologies: Typescript/Javascript, React, Python, Django, Ruby on Rails, HTML, XML, CSS, PHP, Rest APIs, GraphQL, SQL, Postgres, AWS, Cloudflare, GCP. 
