Xavinci - Boston Digital Creative Firm | 95 followers on LinkedIn. Where Creativity Meets Innovation | We believe that Innovation and Creativity are two distinctly different things that need to converge properly for a project to be successful. Creativity being the “Big Idea’ and all the ideas that surround it, and innovation being the “Execution” of said idea. Most agencies tend to focus far more attention on the front end of the innovation process, the creativity.