WXOW News 19 | 371 followers on LinkedIn. La Crosse's Own for news, sports, and accurate weather | WXOW has been serving the La Crosse, Wisconsin area as a member of the ABC Television Network since signing on the air March 1, 1970. WXOW-TV is highly recognized throughout the southern half of the La Crosse/Eau Claire market as the leader in local news programming and community service. WXOW reinforces its local presence and community involvement with the positioning statement of "Your Hometown Team"​.