WUF WORLD | 616 followers on LinkedIn. WUF is a global platform celebrating the connection between people and pets and helping them thrive together. | WUF (With U Forever) helps companies care for their people by caring for their pets. Through our Best Pet Workplaces™ program (certification, storytelling, experiences) and partnerships, we’re redefining employee well-being and culture — proving that when organizations support pet parents, everyone thrives.