WROC-TV Channel 8 | 1,368 followers on LinkedIn. Rochester NY's legacy television station...relentlessly committed to serving our community for over 70 years. | WROC Channel 8 is the Rochester, New York CBS affiliate station -- we are honored and privileged to serve the people of Rochester, NY with best-in-class local news, weather, and sports. WROC is dedicated to our local business community as drivers of our region's economic vitality. Our local marketing team creates results driven solutions to ensure our local business partners thrive.