World Duty Free - WDF | 30,800 followers on LinkedIn. World Duty Free is leading the way in airport shopping. We create outstanding airport and travel retail environments, working in close partnership with airport operators, brand partners and our network of suppliers from around the world. Through our insight into our customers’ needs, our core focus on the very best customer service, an innovative approach to promotions and in-store theatre, and through the breadth and depth of our ranges, we are able to deliver in-store experiences for our travelling customers which are second to none.