White Swan (Charity) | 515 followers on LinkedIn. We believe no-one should suffer unnecessarily not knowing what is wrong with them or what to do about it. | White Swan is a registered charity (No 1176486) with a mission to improve the health of society – helping prevent illness and accelerate the path to wellness, by leveraging proprietary technology and leading edge data science capability to create tools and insights which help improve our holistic understanding of how we can help ourselves, help those who can help us, and help others in the process. It was founded in 2015 by the people of Black Swan Data Ltd. A few years ago Julie King (sister to Steve King – Founder and CEO of Black Swan) was wheel-chair bound and in danger of losing her life.