WHERE, LLC | 804 followers on LinkedIn. WHERE, a PayPal service, was founded in 2004 and is North America’s premier location media company. Based in Boston, WHERE is at the forefront of the intersection of local and mobile commerce, operating a leading local mobile discovery application – WHERE – and North America’s largest location-based mobile advertising network – WHERE Ads. Through these services, and using a patented geo-fencing technology, WHERE provides personalized, hyper-local advertising, offers, and deals to millions of mobile consumers.