What to Expect | 2,580 followers on LinkedIn. Supporting happy, healthy pregnancies and happy, healthy babies. | What to Expect is the best-known, most-trusted pregnancy and parenting brand, guiding parents every step of the way. Our app and website are produced by founder, Heidi Murkoff, alongside a team of award-winning journalists, editors, and pregnancy and parenting health experts. What to Expect is part of Everyday Health Group Pregnancy & Parenting.