WFA | 21,658 followers on LinkedIn. The only global network for senior marketers. #BetterMarketing | WFA, the World Federation of Advertisers, makes marketing better by championing more effective and sustainable marketing communications. We represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership.