WE.org | 52,364 followers on LinkedIn. WE makes doing good, doable. | WE Charity (formerly Free the Children) was founded in 1995 by Craig Kielburger when he was 12 years old. Craig was reading through the Toronto Star before school one day when he discovered an article about the murder of a 12-year-old Pakistani boy named Iqbal Masih, a former child factory worker who spoke out against child labour. Iqbal Masih was sold by his parents to a factory when he was only 4 years old and worked there until he was 10.