VIVA Idea | 3,605 followers on LinkedIn. Starting in 2025, VIVA Idea's initiatives will continue evolving through INCAE Business School and Fundación Avina. | Since its launch in 2013, VIVA Idea has promoted the legacy of VIVA Trust‘s founder, Stephan Schmidheiny, a philanthropist driving sustainable development and environmental conservation in Latin America. Our work initially focused on training, evaluating, and rewarding social entrepreneurs, and later on disseminating innovative methods and tools to strengthen sustainability initiatives and business development in the region. In recent years, it has evolved into promoting inclusive markets and generating digital tools to scale the impact of MSMEs.