VisualDNA, A Nielsen Company | 3,259 followers on LinkedIn. VisualDNA, a Nielsen company, specialises in audience targeting, consumer insights and analytics by combining the science of psychology with innovative creative applications and big data. We work with advertisers, publishers and lenders to improve their data collection, analysis and applications. Our audience reach is over 650m global digital profiles enabling advertiser and publisher brands to understand their digital audience at scale and target digital advertising across display, video, search, mobile, CRM and optimisation..