Varsity Spirit | 20,746 followers on LinkedIn. A division of Varsity Brands, Varsity Spirit a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook. Varsity Spirit is a leader in uniform innovation, as well as educational camps, clinics and competitions, impacting more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s employees have been dedicated to celebrating spirit through its brands since 1974.