UW American Marketing Association | 829 followers on LinkedIn. Marketing Beyond Horizons: A community of creators and leaders at the University of Washington. | The UW American Marketing Association provides a professional and fun environment that promotes proactive and passionate involvement. The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe.