Utah Medical Insurance Association | 99 followers on LinkedIn. UMIA is a physician owned and directed medical liability insurance company. Practicing physicians are its foundation and strength. As UMIA enters its 28th year of service of the physicians of the Intermountain area, the vision of the future includes a dedication to: •Maximizing the value of the insured’s premium dollar •Reducing patient injury by improving patient care •Providing innovative leadership in fair patient compensation for culpable liability claims •Developing effective practice and risk management programs The Utah Medical Association started UMIA in response to a loss of affordable and available medical liability insurance because the commercial multi-line insurers providing coverage at that time withdrew from the market or raised rates astronomically.