USC Center for Public Relations | 1,974 followers on LinkedIn. Connecting the PR industry with students to define the profession’s #PRFuture and develop those who will shape it. | The USC Center for Public Relations (CPR) mission is to connect corporations, agencies, academics and students to define the future of our industry and to develop those who will shape it. Our university faculty and USC CPR board members do this by examining current strategies; forecasting future trends; and providing meaningful insight and feedback to students and to help shape the department’s curriculum. We publish the annual Global Communication Report, a survey of the public relations industry, and the Relevance Report, a collection of essays and trend pieces from industry leaders and USC academics.