Upp.ai | 2,008 followers on LinkedIn. Transforming eCommerce Advertising | Maximise Google PMax Performance Upp.ai interprets billions of product and market data points to allow you to successfully deploy more Ad budget across a wider range of products while minimising management overhead. With the introduction of Google Performance Max, the retail digital landscape has changed and advertising teams now need the support of AI and machine learning (ML) to deliver against business goals. Our AI platform provides 24 x 7 management of Google Performance Max aligning ROAS, budget, products, assets and campaigns that align with business strategy across all inventory, complexity and scale.