Tri-California Events, Inc. | 178 followers on LinkedIn. "Exercise With Purpose" At Tri-California, our goal is to motivate individuals of all ages and fitness levels towards a healthier lifestyle by providing training and racing opportunities in the sport of triathlon. We aim to engage the everyday athlete by encouraging individuals to “exercise with purpose” and take part in a triathlon event. Both on and off the course, we strive to create a supportive and encouraging racing environment keeping the participant and spectator experience at the forefront.