Tradim Co. | 11 followers on LinkedIn. Restoring Fairness and Trust of Loyal Customers Through Tradable Discounts | Tradim Co. is a company founded on recognizing a major problem with points systems and discounts: liquidity. Its impossible to know the real value of each discount and customer loyalty point. Companies also won't allow you to transfer them to other people so people are stuck with made up points and rewards that don't hold value until they try to redeem them.