Tool of North America | 11,128 followers on LinkedIn. Creating breakthrough content and experiences that drive cultural conversation. | Tool is a creative production partner that creates breakthrough content and experiences that drive cultural conversation. With innovation rooted in its DNA, the company has pioneered a new way of fusing emerging technology like generative AI into the production pipeline, working with brands, directors and agencies to modernize the content creation workflow and speed up the marketing pipeline. Powered by its best-in-class roster of directors, an in-house team of technologists and creatives and its nimble approach to storytelling at the pace of culture and innovation, Tool operates on a truly integrated model of deep specialties – from content to experience to creative technologies.