The Many | 31,805 followers on LinkedIn. We Don't Do Passive.™ | The Participation Company™ | 3X AdAge Small Agency of the Year | We're The Many, a proudly independent, award-winning ad agency based in Santa Monica with offices in Australia, Canada, and Austin that specializes in participatory marketing—the kind of work that invites people in, gets them playing, co-creating, and building something bigger than ads. Formerly known as Mistress, we've evolved because even agencies need to adapt or die—Darwin would be proud. We bring together creative, strategy, social, digital, design, media, and production to architect transformative brand participation that turns passive audiences into active co-conspirators.