The Hustle | 57,260 followers on LinkedIn. Business as unusual. The Hustle is business news for people who hate business news, brought to you by HubSpot Media. | At The Hustle, it's business as unusual. We cover the wildest, boldest ambitions in business — specializing in offbeat startups, strange business models, under-the-radar trends, and so-crazy-it-might-work moonshots. We're business news for people who hate business news.