theAudience | 4,395 followers on LinkedIn. Meet The World's First Cultural Media Company | theAudience is a Culture Company that Builds Genuine Connections Between Consumers & Brands. Ever since our conception in 2011, we've blurred the boundaries between marketing, entertainment and technology. Today our ‘Culture Lab’ maps the cultural landscape existing between a brand and its consumers, identifying the passion points, people, partners and places that truly matter.