Theatre for a New Audience | 1,258 followers on LinkedIn. Founded in 1979 by Jeffrey Horowitz, the mission of Theatre for a New Audience is to develop and vitalize the performance and study of Shakespeare and classic drama. In 2001, Theatre for a New Audience became the first American theatre invited to bring a production of Shakespeare to the Royal Shakespeare Company in Stratford-upon-Avon. Theatre for a New Audience produces for audiences Off-Broadway and has also toured nationally, internationally and played on Broadway.