The Spark Group | 2,215 followers on LinkedIn. Boutique Digital Marketing Agency. We help you tell and share your story with the world. | the Spark Group (tSG) is a boutique digital marketing agency located in the heart of NYC. We’re marketers by title, but storytellers at heart. With every project, our goal is to find new and compelling ways to bring brand stories to life in a way that engages the right audiences and drives action -- and do so in a way that makes them care, desire, trust, and connect.