The Real Junk Food Project | 1,052 followers on LinkedIn. --- The Real Junk Food Project's 'Pay As You Feel' Cafe has been a key fixture in the community of Armley, Leeds since December 2013. Founded by chef Adam Smith and run exclusively by volunteers, the cafe aims to reduce food waste and help those living in food poverty. At the cafe, edible food destined for landfill is intercepted from supermarkets, restaurants and market stalls across Leeds.