The NPD Group | 65,211 followers on LinkedIn. NPD is now Circana and we have moved! Follow the new Circana page for the most complete cross-industry insights & more! | NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC.