The Manitowoc Company | 71,501 followers on LinkedIn. Manitowoc is a standalone cranes business, creating market leading lifting solutions and manufacturing a range of innovative products and unparalleled product support services. Manitowoc’s strong brand signals our industry leadership, provides a competitive edge, and builds on our reputation for excellence. Since 1902, the vision of Manitowoc’s founding fathers have made Manitowoc a strong, respected global organization throughout the world.