The Financial Brand | 21,578 followers on LinkedIn. The world’s leading retail digital banking and financial marketing publication, and host of The Financial Brand Forum. | The Financial Brand is a digital banking publication, zeroed in on strategic marketing issues in the retail banking sector: banking innovation, banking technology, BNPL, data analytics, customer experience, artificial intelligence and much more. It is a comprehensive resource for C-level bankers looking for the latest ideas, insights and information about how financial institutions build and grow their brands. The Financial Brand also hosts the Financial Brand Forum, the world’s most elite conference on marketing, CX, data analytics and digital transformation in banking.