Cassandra | 4,407 followers on LinkedIn. The foremost authority on emerging trends, generational insights, and youth behavior. | We’re Cassandra. Cassandra is an insights and cultural strategy group and the foremost authority on Millennial, Gen Z, and Gen Alpha research focusing on emerging trends, generational insights, and youth behavior. As the leading experts on young consumers and the cultural forces shaping their lives for nearly 20 years, Cassandra empowers companies to See Tomorrow®.