The Brandr Group (TBG) | 1,436 followers on LinkedIn. The Brandr Group is the official Group Licensing Rights for student athletes at over 85 of America's top Universities. We work to create new opportunities at fair market value for student athletes in jerseys, apparel, merchandise, trading cards, video games, active use sponsorship and more. Name, Image, and Likeness (NIL) may be the new frontier in collegiate sports marketing, but NIL is not new to The Brandr Group.