That's it. | 26,319 followers on LinkedIn. Plant-based snacks with just 5 ingredients or less. Seriously, That's it. | That’s it. has transformed the natural foods category with its portfolio of clean, simple plant-based snacks, which today includes: Fruit Bars, Mini Fruit Bars, Energy Bars, Probiotic Bars, Truffles, and Crunchables. The entire range of simple, nutritious items are made from five ingredients or less, while the brand’s flagship fruit bars – the #1 selling fruit bar in America – contain only two ingredients: fruit + fruit. That’s it.