Texas Immersive Institute | 843 followers on LinkedIn. Texas Immersive's interdisciplinary team turns real-world problems into authentic, memorable, and relevant experiences. | The Texas Immersive Institute (TXI) is part of The University of Texas at Austin, and a new Advertising and PR sequence. At TXI, students learn how to create immersive experiences that blend physical and digital interactions to tell meaningful and playful stories. The program stresses interdisciplinary collaboration, audience development, experimental storytelling, emerging technologies, and an innovative mindset / way of thinking.